Support tooling is priced in at least four incompatible ways, which is convenient for vendors and useless for merchants. Here is how to compare them for a store doing a few hundred to a few thousand orders a month.
Per Seat
You pay per human who logs in. This is how helpdesk software has been sold for twenty years, and it prices the wrong thing: a two-person store that gets a thousand messages pays less than a five-person store that gets two hundred. It also punishes you for giving a part-time colleague access.
Per-seat pricing tells you nothing about how much work the software removes, because it is not measuring work.
Per Resolution
You pay when the software claims it resolved something. The problem is that the vendor defines "resolved", and the definition is usually "the customer stopped replying". A customer who gave up and refused the parcel at the door counts as a resolution.
If you are quoted per-resolution pricing, the only question that matters is who decides what counts, and whether an escalation to a human is billed.
Per Conversation
You pay per customer thread handled, regardless of how many messages it takes. This maps closest to the actual work: one customer, one problem, one thread.
The details worth pinning down: does a follow-up question two days later start a new conversation, and does a conversation the agent escalated to you still count? (For us: no to the first within the same thread, yes to the second — the agent did the reading, classifying, and handing over.)
What We Charge
Starter is 99 SAR per month for one channel and up to 500 AI-handled conversations. Growth is 149 SAR per month for up to 1,500 conversations across WhatsApp and Instagram DM, including COD confirmation flows. More than one store, or volume past that, is priced on a call rather than pretending a table covers it.
Everything is month-to-month with a 14-day free pilot on your real store, and founding-cohort pricing is locked for 12 months for the first twenty merchants.
The Cost Nobody Puts in the Table
Meta charges for conversations on the WhatsApp Business Platform, billed to your WhatsApp Business Account. That is between you and Meta, not something a support vendor absorbs, and the rate differs by country and by whether the customer or the business started the conversation.
Any comparison that leaves this out is understating the real bill — including comparisons that flatter us. Ask for the current rate card for Saudi Arabia and the UAE before you sign anything.
The Number That Actually Decides It
Not the subscription. The time your team spends on repeated questions, and the parcels that come back because nobody confirmed the order.
Work out what one refused COD parcel costs you — outbound shipping, return leg, handling, restocking — and how many of those you see in a month. For most merchants we have talked to, that number makes the subscription argument fairly short. If it does not for you, that is a real answer too, and we would rather you reach it before the pilot than after.